CraftGrid
Ecommerce Shopify Featured Service

Custom Shopify store design and development for growing brands

Daniel Brooks Daniel Brooks ·
5.0 (38)
· 54 projects completed · New York, NY
Custom Shopify store design and development for growing brands
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About This Service

I design and engineer custom Shopify 2.0 themes tailored strictly for direct-to-consumer (DTC) brands that want to stand out from generic drop-shipping templates. Every store is hand-coded using modern Shopify Liquid, semantic HTML, and performant CSS to ensure sub-2-second load times on mobile networks. Your site will feature custom modular sections that your internal marketing team can rearrange effortlessly without touching code. I also set up critical e-commerce integrations including Klaviyo email flows, subscription tools (Recharge/Smartrr), customer review widgets, and advanced bundle builders.

How I Deliver Your Website

A transparent, step-by-step milestone progression from discovery to launch.

1

Discovery & IA

Reviewing your brand aesthetic, catalog hierarchy, and technical integration requirements.

2

Figma Prototype

Presenting high-fidelity mobile and desktop mockups for key pages and product templates.

3

Shopify Theme Development

Hand-coding clean Liquid templates, dynamic sections, and responsive interactions.

4

Apps & Tracking Setup

Configuring payment gateways, taxes, shipping rules, and email automation hooks.

5

QA, Speed Audit & Launch

Testing checkout flows, verifying Core Web Vitals, and handing over ownership.

What I'll Need From You

Shopify store admin access (collaborator code)
Brand assets (vector logo, typography licenses, color hex codes)
Product catalog data (high-res images, pricing, SKUs, product descriptions)
Copywriting drafts or reference documents for pages (About, FAQ, Policies)
List of existing apps or required 3rd party integrations

About the Builder

Daniel Brooks
Daniel Brooks

Shopify Ecommerce Specialist & Architect

New York, NY · within 2 hours

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Dedicated Shopify store developer for high-growth DTC brands. Custom Liquid theme builds, speed optimization, and seamless app integrations built to scale past $10M ARR.

Rating 4.96 ★
Projects 54 completed
Rate $125/hr

Client Reviews

5.0 (38)
Verified buyer ratings
5 ★
94%
4 ★
6%
Olivia Vance

Olivia Vance

Luminary Brands · Austin, TX

5.0
2 weeks ago

"Daniel delivered our new Shopify storefront 4 days ahead of schedule. The custom slide-out cart and bundle builder alone raised our average order value from $68 to $94 within our first 10 days of launch. Flawless communication."

Project: Custom Shopify store design and development Contract: $4,500
Marcus Vance

Marcus Vance

Peak Athletic Apparel · New York, NY

5.0
1 month ago

"Best Shopify developer we have ever contracted. Daniel knows Liquid inside and out and solved complex third-party app conflicts that two previous agencies could not fix."

Custom Website Project Contract: $6,200

Frequently Asked Questions

Will I be able to edit text and images myself later?

Yes, 100%. Everything is built using Shopify 2.0 sections so you can modify text, banners, and layouts in the native theme customizer without coding.

How do you handle store migrations from WooCommerce or Magento?

I can export customer records, order history, and product catalogs directly into your new Shopify store with 301 redirects to protect SEO.

Do you charge extra for mobile optimization?

No. Mobile UX is built directly into every tier from day one, accounting for over 70% of modern ecommerce traffic.

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Starting at $6,500

High-Conversion DTC Brand

For expanding stores looking to scale past 6-figures with custom cart and upsells.

$4,500One-time milestone
21 Days Delivery
4 Revisions

Included in package:

  • 10 Pages design & build
  • Full Responsive Mobile & Tablet Layout
  • Dynamic CMS Collections & Client Editing
  • Ecommerce Cart, Checkout & Payment Setup
  • Core Web Vitals & Technical SEO Schema
  • All Starter features included
  • Custom slide-out AJAX cart with progress bar for free shipping
  • Product bundle builder & subscription upsells
  • Advanced filtering & search drawer
  • Klaviyo, Reviews, Recharge & Google Analytics 4 tracking setup
  • 30-day post-launch support
CraftGrid Escrow: Funds are safely held in escrow and released to the builder only after you approve each project milestone.